Posts tagged #Mid Century furniture

Italy has a new museum: The Museum of 20th Century Italian Design

A new permanent collection opened it’s doors in Milan. Italy has finally it’s own museum of Italian Design. It seemed odd for a country whose creativity and mission to make beautiful things that were also functional and accessible to the average person and simplified the life of millions of people in the past 70 years did not have a proper representation. It is important for Mid Century dealers like us to have a place to gather, to research, to discover and maybe that place is shaping up right in our country. 

Today we can all admire the most representative works of Mid Century Italian design at the Triennale Museum in Milan, a permanent exhibition showcasing objects designed between the 1940s and the 1980s by the biggest Italian architects of the period. The selection includes furniture, household appliances, and small objects from the 20th Century, products made for every day use, and it represents only a small fraction of the 1600 pieces owned by the Triennale Milan.

The Italian Design Museum debuted on the occasion of Milano Design Week 2019. The project has been developed by  Stefano Boeri, President of the Triennale Milano under the artistic direction of Joseph Grima, and it is housed in the ground floor. We can’t wait to see it growing even more, as President Mr Boeri said the Triennale Museum's goal is to become “the leading international centre dedicated to Italian Deisign”. Whether it will be centered on Mid Century or Modern Design, we are very excited about the future. 20th Century Design deserves to play a major role considering its’ comeback and it’s easy integration with modern design, yet after more than 50 years has passed. 

This exhibition, is like a time capsule through objects which some might recognize as familiar, we picked quite a few we could have had at home at a certain point in our life. The memories are brought back through the objects themselves and through several supporting media such as old catalogs and paper ads; Furthermore, you can hear directly from the designers voices the ideas behind most objects; they will talk to the audience through ‘Grillo’ telephones (designed in 1965 by Marco Zanuso and Richard Sapper), if you can still remember how to dia the numbers! 

Through this exhibition you can really walk through time and see how differen materials and designs changed through the years, you can also discover the intimate relationship theses 20th Century designers shared with their products and their sponsors, the difficult tasks they had to overcome through a series of highs and lows and rights and wrongs, and you can finally smile looking at the finished products proudly showcased on the page of a design magazine of that period.   

Triennale Milano is housed by Palazzo dell’Arte in Viale Emilio Alemagna no. 6  You can find all of the information by visiting their website at 

www.triennale.org 

20th Century Italian Design part 1: history defines a new movement

We are not surprised that Italian design has reached the highest level of popularity worldwide. We all looking to embellish our homes with wonderful Italian furniture which we stare at, standing fiercely in those beautiful showroom or printed over some of the most popular magazines. It is not anymore perceived as a trend, but more likely as a movement.  And 20th Century Design has made a sharp and impressive come back, with Italian 20th Century Furniture leading the market. As of today, a Beautiful Carlo Mollino wardrobe desktitled “ Psiche Armadio “  is for sale at a famous New York Auction house starting at 250,000$. 

Carlo Mollino "Psiche Armadio" from the Ada and Cesare Minola House, Turin, Circa 1944-46

But how far back Italian design dates? We could historically place the beginning of Italian Design somewhat immediately after a long and dark period, which saw Italy bending on its knees in the middle of the 20th Century: World Wars. It all started because of the Wars. Italy had lost almost everything, but not it’s citizens’ pride, citizens could not wait to start over and fuel back that fire which always had defined them, impatiently looking at a more profitable second half of the 20th Century. Italians needed to get back to work, to open their stores once again, to lead a normal life and to hope for a brighter future. 

The first sign of Design becoming an active part of society had something to do with mobility. In 1945 we were gifted with the first project of a motor scooter, the evergreen Vespa, designed by Corradino D’Ascanio, still an icon in our modern days. But the Vespa was not an isolated great project, because two years later a new exciting product was conceived, this time designed by two aeronautical engineers: the Lambretta scooter by Innocenti. Transportation and mobility also saw the creation of the beautiful and iconic Fiat 500 reflecting how Italian Design may become timeless, and not many remember another interesting project which we can call a predecessor of the Smart, the captivating Isetta compact car by Ermenegildo Preti.  Among other projects we must mention the Berlinetta Cisitalia which will be then permanently exhibited at the Moma Museum of Modern Art in New York City. In 1958 Olivetti who created some of the most technologically engineered aesthetically appealing typewriters such as Letters 22 and Lexicon 80 started a collaboration with Ettore Sottsass. So we have a clear picture on how industry, engineering, architecture were all united into the process of creating new ideas. 

Vespa Motor Scooter 

This need of a new start brought Italy years of economic wealth and the Design set its root into the field of Industrial Design with the creation of mass production affordable and reusable every day objects, made of plastic and other low cost materials. Architects and Engineers were again involved in creating every day objects, from cutlery to furniture for the mass.

 

But when does Italian Design became recognized internationally? We could see its peak in 1972 when the Museum of Modern Art in New York dedicated a whole exhibition named “Italy: the new domestic landscape” . The preface of the catalog started with this sentence: It has been a long -standing assumption of the modern movement that if all man’s products were well designed, harmony and joy would emerge eternally triumphant". Can we still affirm such idea 43 years later?

to be continued on chapter two...stay tuned!

A new different way to purchase our Italian Mid Century furniture collection


Explore a new concept of purchasing high end quality furniture, shop our Italian Mid Century modern design products on 1stdibs.

italian-mid-century-modern-design-furniture-borsani-chairs-2

We have partnered with luxury online marketplace 1stdibs to bring our products to collectors and design professionals and general consumers worldwide. The site offers a curated selection of high end and hard to get around products, from antiques to vintage furniture and fashion to fine art. Our Italian Mid Century collection of furniture ranges from sofas and armchairs to dining tables, case pieces, and decor items. 

 

We import authentic and original Italian 20th Century modern design, artworks by Paolo Buffa, Osvaldo Borsani, Marco Zanuso, Gio Ponti, Massimo Vignelli and many more. You can browse our collection of 20th Century design sofas, chairs, storage and case pieces and accessories through our website or by looking for Designitalia Mid Century Modern on 1stdibs.  

 

A lovely and elegant console table by Paolo Buffa


When it comes to Mid Century furniture our Italian purchasing manager put a lot of effort in researching unique Mid Century modern  Italian pieces. Our main goal is to select furniture pieces which will blend naturally with customers other contemporary and modern pieces.   During one of the many trips to Italy we have scored a versatile and elegant console table whose design is attributed to Architect Paolo Buffa. 

This beautiful console table dates 1940 but still preserve a modern flair making it versatile and of greater use in a hallway or entryway. There is a neat and meticulous work behind this authentic Mid Century piece. There are 6 practical drawers. The details of this Mid Century console table are shown in the threaded maple borders which extend into the legs as well.

The front drawers are exquisite with maple threads each depicting a maple inlay star beneath the handles. This is a modern Mid Century furniture pieces, authentic Italian Mid Century piece which has been restored in Italy by a third generation Italian restorer. 

 

Our company outsource and import high end Mid Century Modern Italian furniture | Mid Century furniture pieces by architects and designers such as Paolo Buffa, Gio Ponti, Osvaldo Borsani, Marco Zanuso, Lella and Massimo Vignelli, Franco Albini and many more. #Italian #MidCentury #furniture