Posts tagged #Italian design

Italy has a new museum: The Museum of 20th Century Italian Design

A new permanent collection opened it’s doors in Milan. Italy has finally it’s own museum of Italian Design. It seemed odd for a country whose creativity and mission to make beautiful things that were also functional and accessible to the average person and simplified the life of millions of people in the past 70 years did not have a proper representation. It is important for Mid Century dealers like us to have a place to gather, to research, to discover and maybe that place is shaping up right in our country. 

Today we can all admire the most representative works of Mid Century Italian design at the Triennale Museum in Milan, a permanent exhibition showcasing objects designed between the 1940s and the 1980s by the biggest Italian architects of the period. The selection includes furniture, household appliances, and small objects from the 20th Century, products made for every day use, and it represents only a small fraction of the 1600 pieces owned by the Triennale Milan.

The Italian Design Museum debuted on the occasion of Milano Design Week 2019. The project has been developed by  Stefano Boeri, President of the Triennale Milano under the artistic direction of Joseph Grima, and it is housed in the ground floor. We can’t wait to see it growing even more, as President Mr Boeri said the Triennale Museum's goal is to become “the leading international centre dedicated to Italian Deisign”. Whether it will be centered on Mid Century or Modern Design, we are very excited about the future. 20th Century Design deserves to play a major role considering its’ comeback and it’s easy integration with modern design, yet after more than 50 years has passed. 

This exhibition, is like a time capsule through objects which some might recognize as familiar, we picked quite a few we could have had at home at a certain point in our life. The memories are brought back through the objects themselves and through several supporting media such as old catalogs and paper ads; Furthermore, you can hear directly from the designers voices the ideas behind most objects; they will talk to the audience through ‘Grillo’ telephones (designed in 1965 by Marco Zanuso and Richard Sapper), if you can still remember how to dia the numbers! 

Through this exhibition you can really walk through time and see how differen materials and designs changed through the years, you can also discover the intimate relationship theses 20th Century designers shared with their products and their sponsors, the difficult tasks they had to overcome through a series of highs and lows and rights and wrongs, and you can finally smile looking at the finished products proudly showcased on the page of a design magazine of that period.   

Triennale Milano is housed by Palazzo dell’Arte in Viale Emilio Alemagna no. 6  You can find all of the information by visiting their website at 

www.triennale.org 

Mid Century Italian modern design: The world of Poltronova and the Saratoga Collection

poltronova-saratoga-massimo-vignelli-living-set

Poltronova was founded by Sergio Cammilli in 1957 and its designs ranged from furniture to home accessories.   Immediately Mr Camilli brought a new mindset in the industry as he set out to create a furniture manufacturer that would leave its footprint in the history of  furniture design.  Starting with Ettore Sottsass Jr, who became his art director in 1958, Poltronova collaborated with a series of great architects and designers who teamed up to create truly one of a kind timeless pieces that are still considered design milestones in the  industry. These designers included Gae Aulenti, Giovanni Michelucci, Massimo Vignelli, Paolo Portoghesi, Ron Arad, Nigel Coates and many others.  In an effort to combine form and function and change the user experience, Poltronova also began to collaborate with famous artists such as Mario Ceroli,  Nespolo, Ruffi and Max Ernst and in so doing left its mark on the art scene.

 

The success of these design efforts is reflected in the multiple industry awards and publications the company has garnered over the years;  the Compasso d’Oro in 1957, the publication of the book Fare Mobili con Poltronova in 1970 coupled with the Smau prize in the same year and, finally,  the Top Ten prize in 1984.  Furthermore, Poltronova participated in numerous  landmark design exhibitis and events , such as “La Casa Abitata” in Florence in 1965, "Eurodomus 3" in Milan in 1970, and "Italy: The New Domestic Landscape" at Museum of Modern Art in New York in 1972.

 

Owning piece belonging to the Mid Century Italian Design era, in this case being a Poltronova signature piece, is like being part of modern Italian design’s history. Through the acquisition of Mid Century Italian furniture you will be thrown back to a creative time frame in Italy’s post war modern era. We are proud to present a few of the pieces from the designers that have contributed to the fame and success of Italian design.  


The complete living collection of Saratoga by Poltronova designed by Lella and Massimo Vignelli is now available. Contact us to purchase this rare collector set.

The complete living collection of Saratoga by Poltronova designed by Lella and Massimo Vignelli is now available. Contact us to purchase this rare collector set.

 

We specialize in authentic Mid Century Modern Italian design, with pieces by world acclaimed Italian architects and designers such as Gio Ponti, Paolo Buffa, Osvaldo Bersani, Marco Zanuso, Franco Albini and many more.